Allan is the author of the “One Page Marketing Plan,” which is Amazon’s #1 Global Marketing Book. He’s also a coach of for business owners/entrepreneurs, helping them build their in-house marketing capabilities.
We’ll be live at 4pm EST on Wednesday March 17th…TUNE IN!
What are we going to talk about? I have 3 key topics from his book I want to discuss:
1st- Customer Avatars…GETTING CRAZY CRAZY SPECIFIC. Let’s meet Max Cash & Angela Assistant
2nd – Pain Relief vs Features & Benefits (You’ll want to hear my story on how I almost dropped my new 70″ TV 🙂
3rd – Don’t build your house on a sand foundation…DON’T HAVE ONE STRATEGY
Check out his full LinkedIn Profile